Eight years later, Structure Tone London’s office no longer matched their team’s workflow. The London team leveraged their workplace knowledge to find a new, even more productive, exciting, and collaborative home since their lease was about to expire and they had a ton of new projects to work on.
OUT WITH THE OLD
Structure Tone London was previously based on the first floor of a building near Leadenhall Market.
The room was strategically located, surrounded by winding streets lined with quaint shops, pubs, and eateries. However, it lacked natural light.
Another issue was the layout. Too much of the office’s 6,700 square feet was dedicated to greeting and circulation halls. Three large, formal conference rooms also took up the only available windows in the space.
To ensure the new space reflected employee needs and preferences, Structure Tone London polled staff to identify their top priorities.
The feedback made it clear: Structure Tone Londoners wanted to be near major transit links. They also valued access to coffee shops, dining options, and plenty of natural light throughout the day.
Using this wish list as a guide, the leadership team began searching for a new office within the same area.
LOCATION MATTERS
After touring more than 20 office spaces, the site selection committee chose a building just 300 yards from the company’s previous location. With slightly less square footage, floor-to-ceiling windows, and nearby staff favorites like coffee shops and commuter routes, it felt like the ideal space. Before signing the lease last summer, Justin Fahy, managing director of the London office, brought 20 staff members on a walkthrough to gauge their reactions.
According to Fahy, none of us felt a sense of belonging or connection to our previous location. “I wanted everyone to feel like they were a part of the adventure with this new workplace.”
FORM AND FUNCTION
Fahy handed the project over to his trusted team, which included design manager Stephenie Whitton, with staff support.
Based on staff input, the layout prioritizes natural light for everyone. Desks line the office perimeter, giving most employees a view of the London skyline throughout the day.
The design also intentionally encourages informal collaboration, with a variety of meeting rooms supporting different meeting styles. Less space is allocated to reception and circulation areas.
“I believe that the layout of the new office has already started to alter office behaviors,” Whitton adds. “Because we have less space, we’re making it work harder for us.”
Function was just as important as creating a fresh aesthetic that the London team could be proud of. With wifi equipment at each desk, two monitors, and improved acoustics, the new area boasts a complete IT update. Any employee can now work from any workstation in the office, day or night, and enjoy a fairly similar experience thanks to this modification.
A FRESH START
In October 2023, Structure Tone London relocated into the new office, and the team also received several new projects during that period. You can feel the enthusiasm in the office.
Fahy says, “The new facility has truly reminded us what we love about London and our job.” “We needed it, and it’s like a home away from home.”
